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Six in Ten to Celebrate Valentine’s Day, Spend $123 on Average

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On average, each consumer plans to spend $122.98 on Valentine’s Day (similar to last year’s $119.67) resulting in total Valentine’s Day spending to reach $17.02 billion*, according to the National Retail Federation’s 2008 Valentine’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch. (more…)


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